The value of an average product increases by 10 percent when
the visitors land on customer-generated content. This user-generated content
increases the chances of a lead to convert into sales by 78 percent.
The main reason is that online customers have become
smarter. They seldom believe on the perfect images that brands use to describe
the shape of their products. Instead, they believe more in the user-uploaded
images and content that describes a product in an evenhanded way. This trend
has been observed by many brands and they have started to use
customer-generated images and content to market their products.
The advantage of having these images for a brand is that
they would be able to tell their potential customers that people are buying the
products and are happy with the purchases. It’s surely a powerful marketing
factor which the digital marketers and SEO personnel are starting to utilize.
How images are
helpful
Images are the attraction gatherers. According a study by Content
Marketing Institute, any content gets its chances to be seen by 94 percent if
it has images. Inserting an image after every 75 words in an article doubles
its chances to be shared by audience on social media.
Similarly, about 54% of the people didn’t proceed with the
purchases due to unhelpful or no images on the page.
Ecommerce opportunity
on social media
There are around 350 million images uploaded on Facebook on
daily basis. This little statistic discloses an opportunity for ecommerce businesses
and Indianapolis SEO experts to tune their business marketing plans in
accordance with this trend. If your customers are going to generate images of
your product and upload them on social media, other people are going to trust
their words. To be able to get this unpaid marketing run automatically, you
will have to work hard in this direction for sure.
This process is also called creating a social proof. It
basically involves an incitement through your customers in a way that those,
who create the visual content about your product and share, don’t even know
that they are working for you. They will do it to share their experience and
others, having uncertainty about your product, will find a good reason to buy
from you.
Instagram
Instagram has proved to be more effective and efficient in
bringing an engaged traffic as compared to all of the other social media
channels.
Even though there are the challenges, brands are using its
existing features for promotion. This promotion does have some limitations due
to Instagram’s restrictions but photos on this network have been doing well to
bring more business.
